You sign up, attend and don’t really interact.
Right, or you attend and you interact in a way that they want you to. As opposed to, for me, “you got a good idea? OK go do it. You’re empowered. Bring it back to me, and let’s see if we can make it happen.” That draws people in and gives them a stake in the success of it. None of us can do this forever, so it’s a matter of finding as many good people who want to do as many good things as possible, and saying “here you go. Here’s your chance to be a part of this community.” Not only Footie Mob, but the larger Atlanta soccer community and therefore the larger Atlanta as a whole. By getting out of the way.
How do you think that collective sentiment translates over to the enjoyment of Atlanta United? Do you think it enhances the experience in some way?
I think it enhances [the experience] because if you build a community based on respect, trust and admiration, they don’t go anywhere. They aren’t just there for the team. They’re there for each other. So, even if the team gets a losing streak, you’re still at a watch party.
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